Insights

These downloadable guides provide clear, practical knowledge on branding, corporate design, web design, and essential design principles. Each PDF is crafted to help businesses and teams deepen their understanding of strategic design, make informed decisions, and build more consistent, impactful brand experiences across all touchpoints. Explore the resources to gain clarity, inspiration, and actionable guidance for your next project.

Branding Process Mathias Mortag Visual Designer
Branding Process Overview
A clear overview of the key stages of the branding process, showing all critical phases and how a well-structured approach leads to the creation and implementation of a strong, consistent brand.
Download Branding Process
Branding Element Checklist Mathias Mortag Visual Designer
Brand Element Checklist
A comprehensive & interactive overview of nearly all possible brand elements – designed to help you assess, structure, and strengthen your brand with clarity and consistency.
Download Brand Element Checklist
Briefing Questionnaire Mathias Mortag Visual Designer
Briefing Questionnaire
A great project starts with a great briefing. Here you can download my Briefing Questionnaire to start every new branding project.
Download Briefing Questionnaire
Logo File Type Guide Mathias Mortag Visual Designer
Logo File Type Guide
A practical guide for understanding and applying your logo files consistently across all brand channels.
Download Logo File Type Guide
Key Visual Mathias Mortag making your vison, visible
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