About Anna Schnauss Photography:
Since 2005, Anna Schnauss has been dedicated to capturing authentic and compelling images that strengthen brands and leave a lasting impression. Based in Munich, she specializes in professional portraits, team photography, and corporate imagery that build trust and enhance visibility. Her work has supported numerous companies, from startups to established enterprises, in presenting themselves with confidence and professionalism.
For over a decade, I have had the pleasure of working closely with Anna, supporting the evolution and growth of her brand. In 2014, I developed a bespoke brand identity for her business, including logo design, stationery, marketing materials, and social media presence, all crafted to reflect her unique vision and values. Alongside the branding, I created portrait photography that adds a personal and welcoming touch, authentically representing the atmosphere of her studio.
Through our ongoing collaboration, we have built a strong and cohesive brand presence that continues to resonate with her clients. Today, Anna’s photography is trusted by a diverse range of businesses, including ZM Ingenieure, NEWMARK, Gärtnerplatztheater, La Selva Bio, and many more.
The new brand highlights:
• A distinctive and cohesive brand identity that reflects professionalism, authenticity, and approachability
• Elegant and consistent visual language applied across logo, stationery, marketing materials, and social media
• Authentic portrait photography that strengthens trust and captures the welcoming atmosphere of the studio
• Showcasing work for a diverse range of clients, including ZM Ingenieure, NEWMARK, Gärtnerplatztheater, and La Selva Bio
• Clear and structured presentation of services to attract new clients and build credibility
• Flexible design system that supports long term growth and evolving brand needs
• Professional imagery selection and content that reinforces the brand story and visual presence
• Elegant and consistent visual language applied across logo, stationery, marketing materials, and social media
• Authentic portrait photography that strengthens trust and captures the welcoming atmosphere of the studio
• Showcasing work for a diverse range of clients, including ZM Ingenieure, NEWMARK, Gärtnerplatztheater, and La Selva Bio
• Clear and structured presentation of services to attract new clients and build credibility
• Flexible design system that supports long term growth and evolving brand needs
• Professional imagery selection and content that reinforces the brand story and visual presence
Client Feedback:
Services:
• Brand Identity Design
• Color schemes, typography, graphic elements, pictorial style, and layout systems
• Social media content creation
• Portrait photography
• Marketing Material
• Color schemes, typography, graphic elements, pictorial style, and layout systems
• Social media content creation
• Portrait photography
• Marketing Material
Goal:
The goal of this project was to create a distinctive and authentic brand identity for Anna Schnauss Photography that reflects her professionalism, artistic sensitivity, and long standing experience in business photography.
The visual identity needed to position her clearly within the corporate and portrait photography space while conveying warmth, trust, and approachability. In addition, the brand system had to work consistently across print materials, digital platforms, and social media to support long term growth and recognition.
Challenges:
Balancing professionalism and personality:
Creating a brand identity that communicates high quality corporate photography while preserving Anna’s personal, approachable character.
Creating a brand identity that communicates high quality corporate photography while preserving Anna’s personal, approachable character.
Standing out in a competitive market:
Differentiating her services in a saturated photography market through a refined and recognizable visual language.
Differentiating her services in a saturated photography market through a refined and recognizable visual language.
Consistency across touchpoints:
Ensuring that logo, stationery, marketing materials, social media, and portrait imagery form one cohesive and professional brand presence.
Ensuring that logo, stationery, marketing materials, social media, and portrait imagery form one cohesive and professional brand presence.
Visual storytelling:
Capturing authentic portraits that not only represent her studio atmosphere but also strengthen emotional connection and trust with potential clients.
Capturing authentic portraits that not only represent her studio atmosphere but also strengthen emotional connection and trust with potential clients.
Result:
The result is a timeless and cohesive brand identity that reflects Anna’s expertise, attention to detail, and passion for business photography.
Key results include:
• A distinctive and elegant visual identity tailored to the corporate photography sector
• A consistent brand presence across print, digital, and social media channels
• Authentic portrait photography that reinforces trust and approachability
• Stronger brand recognition and positioning within the Munich business community
• A flexible foundation that supports long term brand development and client growth
• A consistent brand presence across print, digital, and social media channels
• Authentic portrait photography that reinforces trust and approachability
• Stronger brand recognition and positioning within the Munich business community
• A flexible foundation that supports long term brand development and client growth
The Process and Collaboration:
Working with Anna has always been a seamless and inspiring experience. From the beginning, our collaboration has been defined by open communication and a shared vision to create a brand identity that reflects professionalism, authenticity, and attention to detail.
In addition to developing a cohesive visual identity including logo, stationery, and marketing materials, I also created portrait photography that adds a personal and welcoming dimension to her brand. These visuals reflect her passion for photography and her natural ability to make people feel comfortable in front of the camera.
Anna’s thoughtful input throughout the process made our collaboration both efficient and enjoyable. The result is a strong and consistent brand presence that authentically represents her dedication to high quality business photography.
