About Circula:
Circula is a leading platform for automated expense management, enabling businesses to manage travel reimbursements, employee out of pocket expenses, and corporate credit card transactions within a single intuitive system. By leveraging advanced technologies and machine learning, Circula removes the need for manual expense reporting and streamlines financial processes for companies worldwide.
I had the opportunity to redesign Circula’s website, creating a modern and user friendly digital presence that reflects the company’s innovative approach to expense management. The new design improves usability and clearly communicates Circula’s commitment to efficiency, automation, and a seamless user experience.
Services:
• Brand Identity Update
• Color Schemes, Typography, Graphic Elements, Pictorial Style, Layouts etc.
• Website Redesign
• Color Schemes, Typography, Graphic Elements, Pictorial Style, Layouts etc.
• Website Redesign
Goal:
The goal of the project was to modernize Circula’s digital presence and align it more closely with the company’s growth, product maturity, and market position. The website needed to clearly communicate the platform’s value proposition while simplifying complex expense management processes into a compelling and easy to understand user journey.
In addition, the brand refresh aimed to refine the visual identity and create a more consistent, scalable design system across digital touchpoints.
Challenges:
Communicating a complex SaaS product
Expense management involves multiple use cases, workflows, and integrations. Presenting these features in a clear and structured way without overwhelming users required careful content hierarchy and visual clarity.
Expense management involves multiple use cases, workflows, and integrations. Presenting these features in a clear and structured way without overwhelming users required careful content hierarchy and visual clarity.
Balancing brand evolution with recognition
The refresh needed to modernize the brand while preserving familiarity and trust among existing customers.
The refresh needed to modernize the brand while preserving familiarity and trust among existing customers.
Improving usability and conversion
The new website had to guide different target groups, including finance teams, HR departments, and decision makers, toward relevant information and clear calls to action.
The new website had to guide different target groups, including finance teams, HR departments, and decision makers, toward relevant information and clear calls to action.
Creating a scalable design system
The visual and structural framework needed to support ongoing product development, new features, and future growth.
The visual and structural framework needed to support ongoing product development, new features, and future growth.
Result:
The result is a refined and performance driven digital presence that strengthens Circula’s positioning as a modern expense management platform.
Key outcomes include:
•A modernized visual identity that reflects innovation, efficiency, and reliability
•A structured and intuitive website architecture that simplifies complex product communication
•Improved user experience with clearer navigation and stronger conversion pathways
•A scalable design foundation that supports long term growth and product expansion
•A structured and intuitive website architecture that simplifies complex product communication
•Improved user experience with clearer navigation and stronger conversion pathways
•A scalable design foundation that supports long term growth and product expansion
The redesigned platform now communicates Circula’s value with clarity and confidence while providing a seamless experience for prospective and existing customers.
The Process and Collaboration:
Working with Circula was a dynamic and solution oriented experience. The collaboration was fast paced, efficient, and focused on building a cohesive digital presence.
Through clear communication and a shared strategic vision, we developed a modern website that enhances usability and reflects Circula’s forward thinking approach to expense management.
Through clear communication and a shared strategic vision, we developed a modern website that enhances usability and reflects Circula’s forward thinking approach to expense management.
