About minoo:
Minoo pioneers digital self-testing with the goal of democratizing healthcare. By combining cutting-edge research and digital innovation, they develop integrated diagnostic platforms that deliver real-time results directly to users’ smartphones—empowering individuals to manage their health anytime, anywhere.
Minoo was designed to stand out in a growing market of at-home tests. While connected to the trusted midge medical brand, Minoo needed its own distinct consumer-facing identity—clear, accessible, and reliable.
I had the opportunity to develop a brand identity for minoo, the first mobile diagnostic product by midge medical—a Berlin-based medtech company founded in 2016 with a bold mission: to bring professional medical diagnostics into people’s homes.
Services:
• Brand Identity Design
• Corporate Design
• Logo an logotype
• Typography and color system
• Visual language and design guidelines
• Product appearance direction for packaging, web and social media
• Corporate Design
• Logo an logotype
• Typography and color system
• Visual language and design guidelines
• Product appearance direction for packaging, web and social media
The Process and Collaboration:
Working with the team at midge medical on Minoo was a focused and inspiring collaboration. With a clear vision for launching a consumer-facing product, the process was fast-paced, efficient, and highly solution-driven. Together, we developed a brand identity that bridges innovation and accessibility—laying the creative foundation for a product that brings advanced diagnostics into everyday life.
