About Educational Data Science:
The Chair of Educational Data Science, led by Prof. Dr. Dipl.-Psych. Sven Hilbert, M. Sc., M. Sc. focuses on applying data science to the field of education. The teaching emphasis is on the methodological training and development of students in psychology, educational science, and teacher education.
Students and doctoral candidates acquire skills for conducting independent scientific work using methods from data science, particularly machine learning, and statistics.
Client Feedback:
Services:
• Strategy Workshop
• Branding Workshop
• Logo Design
• Logo Animation
• Letterhead Design
• Website Banner Design
• Meeting Tool Background Design
• Branding Workshop
• Logo Design
• Logo Animation
• Letterhead Design
• Website Banner Design
• Meeting Tool Background Design
Goal:
The goal of the project was to develop a clear and distinctive visual identity for the Chair of Educational Data Science that reflects its academic rigor, methodological focus, and forward-looking research approach. The visual system needed to communicate scientific credibility while remaining accessible to students, doctoral candidates, and interdisciplinary partners.
The identity had to work consistently across digital and print applications, supporting both formal university communication and modern digital teaching environments.
The identity had to work consistently across digital and print applications, supporting both formal university communication and modern digital teaching environments.
Challenges:
Translating abstract research into visual form
Educational data science combines psychology, statistics, and machine learning. Translating these complex and abstract topics into a cohesive visual language required balance between clarity and conceptual depth.
Educational data science combines psychology, statistics, and machine learning. Translating these complex and abstract topics into a cohesive visual language required balance between clarity and conceptual depth.
Academic credibility and modernity
The design needed to reflect scientific seriousness while avoiding a rigid or outdated institutional aesthetic.
The design needed to reflect scientific seriousness while avoiding a rigid or outdated institutional aesthetic.
Consistency across multiple formats
From logo animation to letterheads and digital meeting backgrounds, the identity had to remain consistent and recognizable across various media and use cases.
From logo animation to letterheads and digital meeting backgrounds, the identity had to remain consistent and recognizable across various media and use cases.
Result:
The project resulted in a coherent and future-oriented visual identity that strengthens the Chair’s public presence within the academic community.
Key outcomes include:
• A distinctive logo and animated version that communicate analytical precision and innovation
• A flexible visual system adaptable to both print and digital formats
• A professional yet contemporary appearance aligned with modern research and teaching environments
• A consistent visual foundation that supports long-term academic communication and growth
• A flexible visual system adaptable to both print and digital formats
• A professional yet contemporary appearance aligned with modern research and teaching environments
• A consistent visual foundation that supports long-term academic communication and growth
Process:
We implemented an agile development process emphasizing rapid iterations and short delivery cycles. This strategy enabled us to respond promptly to feedback and make real-time adjustments.
By fostering a flexible and adaptive workflow, we ensured that every phase remained closely aligned with the project's objectives and client requirements.
By fostering a flexible and adaptive workflow, we ensured that every phase remained closely aligned with the project's objectives and client requirements.
