Praxis Biedermann Branding, Web Design, Photography | 2021 | responsive Website
Praxis Biedermann Branding, Web Design, Photography | 2021 | Hero Picture
About therapy practice Biedermann and Biedermann:

Founded in 2021, Biedermann & Biedermann is a Munich-based behavioral therapy practice that combines professionalism with a compassionate approach to mental health care. Led by licensed psychological psychotherapists, the practice specializes in providing evidence-based treatments tailored to the unique needs of each client. Drawing on the latest scientific research and a wealth of clinical experience, Biedermann & Biedermann helps individuals navigate psychological challenges, foster resilience, and achieve lasting well-being.
I had the privilege of crafting a bespoke brand identity for Biedermann & Biedermann. This project included designing their logo, website, stationery, and marketing materials, all tailored to reflect the practice’s values of empathy, professionalism, and reliability. Alongside the branding, I captured both portrait and practice photography, adding a personal and welcoming visual element that authentically represents the atmosphere and care provided at Biedermann & Biedermann.
Through close collaboration with Stella and Lars Biedermann, the final design and imagery captured the essence of their practice—a blend of scientific excellence and compassionate care—helping to establish a strong and cohesive presence both online and offline.
Praxis Biedermann Branding, Web Design, Photography | 2021 | Logo Application
Voices:
Praxis Biedermann Branding, Web Design, Photography | 2021 | Client Voice
Services:

• Brand Identity Design including comprehensive Styleguide
• Color Schemes, Typography, Graphic Elements, Pictorial Style, Layouts etc.
• Content Creation
• Portrait Photography
• Web Design
Praxis Biedermann Branding, Web Design, Photography | 2021 | Letter Head
Praxis Biedermann Branding, Web Design, Photography | 2021 | Business Card
Praxis Biedermann Branding, Web Design, Photography | 2021 | Entrance Sign
Praxis Biedermann Branding, Web Design, Photography | 2021 | Website
The Process and Collaboration:

Working with Stella and Lars Biedermann was a seamless and inspiring experience. From the beginning, our collaboration was defined by open communication and a shared vision to create a brand identity that balanced professionalism with warmth and empathy.
In addition to designing a cohesive identity—including a logo, website, stationery, and marketing materials—I also had the opportunity to capture both practice and portrait photography. These visuals added a personal and welcoming touch to the brand, authentically representing the compassionate care offered by Biedermann & Biedermann.
Stella and Lars provided thoughtful feedback throughout the process, making our collaboration both efficient and enjoyable. The end result was a complete brand presence that perfectly reflects their dedication to exceptional psychological care.
Praxis Biedermann Branding, Web Design, Photography | 2021 | Process
Praxis Biedermann Branding, Web Design, Photography | 2021 | Process
Praxis Biedermann Branding, Web Design, Photography | 2021 | Style Guide
Praxis Biedermann Branding, Web Design, Photography | 2021 | Style Guide
Praxis Biedermann Branding, Web Design, Photography | 2021 | Style Guide

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